Introduction of LG Business Research

Browse to discover our mission, role, focus industries, and company history.

Our Mission

We navigate through the changes in the market, our customers,
and our competitors to drive innovation in our group

  • We provide in-depth insights into the wide array of social changes of our time MORE

    The business environment involving customers, technology, the market, and the economy, is changing rapidly. In the midst of complex changes, we identify crucial trends and their business implications that demand attention.

  • We aid companies as they promote change and innovation MORE

    As LG Group’s think tank, we are one step ahead in navigating the business environment our group faces. We go the extra mile to develop actions plans that lead to real change.

  • The growth of our employees is of utmost importance to us MORE

    We believe individual member’s growth and development go hand in hand with the growth and success of the company, as well as client trust. We broaden our horizons both professionally and personally as we confront the difficulties of the company as a diverse but united team.

Our Role

We provide in-depth insights into change and innovation
and solve clients’ problems together

  • Trend Sensing

    By analyzing changes in the business environment - such as customer, consumption, business, and technology trends - we find out how companies can effectively respond to them.

  • Problem Solving

    In order to consult and suggest solutions to companies, we analyze business issues that they need to deal with, including: customer experience, strategy, marketing, HR, leadership, organizational culture, risk management, sustainability, and digital transformation.

  • Research

    We analyze domestic and international economic changes, geopolitical risks, and policy and social issues in great depth.
    We also study the impact these factors will bring to LG Corp. and suggest countermeasures.

Focus Industries and Major Functions

We pay attention to major trends and issues
in various industries and persevere with our studies

• Focus Industries

  • Smart Home
    Smart Home

    Better understanding consumer behavior will help the evolution of home appliances go from simple housekeeping products to a new life experience at home by combining various products and services. We study future technologies, connections, and interactions between various products and services that can transform the customer experience at home, as well as provide support to establish strategies.

  • Display
    Display

    The fierce competition between Korean and Chinese display companies leads to the constant evolution of display technologies such as OLED, flexible, and transparent displays. We research and provide strategies to lead the future display technology and market.

  • Electric Vehicles and Electronic Components
    Electric Vehicles and Electronic Components

    Carbon neutrality policies and autonomous driving technology is projected to lead the high growth of electric vehicle parts and electronic components. We analyze and project market trends for electric vehicle parts and suggest ways to strengthen competitiveness.

  • Robots
    Robots

    Combined with advanced technologies such as artificial intelligence, cloud computing, and 5G, robots will penetrate various fields. From industrial robots and logistics robots, to service robots used in daily life, we analyze technology and market trends and support future strategic planning.

  • Secondary Battery
    Secondary Battery

    As the global electric vehicle penetration rate has increased due to the expansion of decarbonization and eco-friendly policies, the secondary battery industry has entered a growing phase which is in full swing. As intensified competition among battery companies leads the technology parity, we establish a strategy to secure a competitive advantage.

  • Advanced Materials
    Advanced Materials

    We provide market prospects and technology development trends for the advanced materials industry, which is leading the core of the technological competitiveness of the 4th industrial revolution, and includes areas such as technology, convergence, and being eco-friendly and light weight, while suggesting ways to strengthen competitiveness.

  • Bio Health
    Bio Health

    Traditional health care, centered on diagnosis and treatment, becomes prevention and management-oriented thanks to its convergence with ICT technology. Amid the trend changing from the bio-healthcare market to data-based, personalized medical services, we study the necessary capabilities, policy directions, and investment strategies.

  • Petrochemistry
    Petrochemistry

    We periodically monitor the industry - including international oil prices, changes in demand markets, and supply conditions - to respond to major issues such as global eco-friendliness, decarbonization, and ESG in order to establish management strategies.

  • Communication and Media
    Communication and Media

    Beyond the traditional communication market, we study growth engines in non-communication fields such as media and commerce, find various business models, and suggest strategic planning.

  • Contents
    Contents

    A variety of content are being produced, shared, and consumed in new ways. We study content and platform trends following consumer preferences and present strategies for a better customer experience.

  • IT Service
    IT Service

    With accelerating digital transformations across various fields, we constantly study trends and application methods of big data, artificial intelligence (AI), and cloud technologies.

    • Smart Home
      Smart Home

      Better understanding consumer behavior will help the evolution of home appliances go from simple housekeeping products to a new life experience at home by combining various products and services. We study future technologies, connections, and interactions between various products and services that can transform the customer experience at home, as well as provide support to establish strategies.

    • Display
      Display

      The fierce competition between Korean and Chinese display companies leads to the constant evolution of display technologies such as OLED, flexible, and transparent displays. We research and provide strategies to lead the future display technology and market.

    • Electric Vehicles and Electronic Components
      Electric Vehicles and Electronic Components

      Carbon neutrality policies and autonomous driving technology is projected to lead the high growth of electric vehicle parts and electronic components. We analyze and project market trends for electric vehicle parts and suggest ways to strengthen competitiveness.

    • Robots
      Robots

      Combined with advanced technologies such as artificial intelligence, cloud computing, and 5G, robots will penetrate various fields. From industrial robots and logistics robots, to service robots used in daily life, we analyze technology and market trends and support future strategic planning.

    • Secondary Battery
      Secondary Battery

      As the global electric vehicle penetration rate has increased due to the expansion of decarbonization and eco-friendly policies, the secondary battery industry has entered a growing phase which is in full swing. As intensified competition among battery companies leads the technology parity, we establish a strategy to secure a competitive advantage.

    • Advanced Materials
      Advanced Materials

      We provide market prospects and technology development trends for the advanced materials industry, which is leading the core of the technological competitiveness of the 4th industrial revolution, and includes areas such as technology, convergence, and being eco-friendly and light weight, while suggesting ways to strengthen competitiveness.

    • Bio Health
      Bio Health

      Traditional health care, centered on diagnosis and treatment, becomes prevention and management-oriented thanks to its convergence with ICT technology. Amid the trend changing from the bio-healthcare market to data-based, personalized medical services, we study the necessary capabilities, policy directions, and investment strategies.

    • Petrochemistry
      Petrochemistry

      We periodically monitor the industry - including international oil prices, changes in demand markets, and supply conditions - to respond to major issues such as global eco-friendliness, decarbonization, and ESG in order to establish management strategies.

    • Communication and Media
      Communication and Media

      Beyond the traditional communication market, we study growth engines in non-communication fields such as media and commerce, find various business models, and suggest strategic planning.

    • Contents
      Contents

      A variety of content are being produced, shared, and consumed in new ways. We study content and platform trends following consumer preferences and present strategies for a better customer experience.

    • IT Service
      IT Service

      With accelerating digital transformations across various fields, we constantly study trends and application methods of big data, artificial intelligence (AI), and cloud technologies.

• Major Functions

  • Business Strategy
    Business Strategy

    By approaching the problem objectively and intrinsically, we support the resolution of various strategic issues of LG affiliated companies, such as mid- to long-term strategies, business portfolio reviews, differentiation strategies, and M&As, and provide new insights.

  • Digital Marketing
    Digital Marketing

    Data-driven marketing, based on the customer behavior journey, is emerging as the major marketing strategy. We analyze key factors to improve customer experience and present solutions.

  • HR Organization
    HR Organization

    Concerns about organizational structures and working methods are being raised due to the digital transformation and COVID-19 pandemic. We establish strategies to secure the capabilities and talents necessary for the rapidly changing business environment and strengthen leadership. We also support the designing of HR programs, such as evaluating and rewarding outcomes of organizations.

  • Global Economy
    Global Economy

    Global economic growth has slowed down due to demographic changes and the decline of globalization. We identify risk and opportunity factors of the macroeconomic paradigm shift that may impact actual corporate management and then suggest a response direction.

  • Domestic Economy
    Domestic Economy

    We provide insight into the group’s management by objectively analyzing and forecasting the economic situation with factors including: sudden changes in market demand, household debt, and investment slowdown driven by uncertainties such as the pandemic, geopolitical changes, and rapid economic fluctuations.

  • Policy
    Policy

    By identifying trends in government policies, we examine their impact on corporate management and seek countermeasures. We draw up measures to reasonably solve company problems that come up while doing business, and propose them to the authorities.

  • International Situation
    International Situation

    Considering the trending close connection between economy and businesses, as well as diplomacy and security, we monitor conflicts and confrontations on the Korean Peninsula, in Northeast Asia, and around the world. We also find measures to reduce the impact on the economy and businesses.

  • Trend & Future Preparation
    Trend & Future Preparation

    We share and disseminate trends that may affect current and future societies, and the direction of the group’s business, to make appropriate response measures. The trends we identify and analyze include changes in the customer experience, new technologies, business model innovations, and structural changes in industries.

The Path We Have Followed

We have evolved to
adapt to changes
in business environments
and customer needs

LG Business Research: A new start with the change of the LG Group

Due to increasing uncertainty in the business environment, we provide in-depth analysis of changes in various fields and strengthened our problem-solving capabilities to practically help our business.

  • Jan. 2022 Changed the name to LG Business Research
  • Aug. 2020 Started the “Millennial Advisory Group” seminar
    Millennials and Gen. Z researchers directly planned seminars related to their generations
  • July. 2019 Started publishing “Trends & Insight”
  • Jan. 2019 Started LG Group’s “Customer Value” innovation
  • Dec. 2018 Kim, Yung-Min inaugurated as the sixth president
LG Economic Research Institute: Understanding the industry and supporting growth

As Korean companies focus on growth and expand their business globally, the institute provided information on the global economy and market environment and supported the growth of companies.

  • Jan. 2017 Jung, Il-Jae inaugurated as the fifth president.
  • Dec. 2016 Published the 2030 Future Report, “The Big Bang Future”
  • May 2013 Held LG Insight Forum 2013
    – “Awakening Capitalism and a Beloved Company”
  • Dec. 2010 Established the Beijing LG Economic Research Institute
  • Sep. 2007 Changed the name of “LG Weekly Economy” to “LG Business Insight”
  • Jan. 2007 Kim, Joo-Hyung inaugurated as the fourth president
  • Jan. 2006 Published the book, "How to Live as an Aspiring Korean”
  • Jan. 2005 Published the book, "2010 Korean Trends"
  • July 2000 LG Group started to transform into a holding company
  • May 1997 Opened the LG Economic Research Institute website (www.lgeri.com)
Lucky Economic Research Institute: Establishing a foothold as a think tank

Launched as a research institute affiliated with Lucky Investment & Securities, Lucky Economic Research Institute provided the economic forecast, including macroeconomic projections and interest rates, and then started consulting businesses in various fields, including public and private sectors.

  • June 1993 Lee, Yun-Ho inaugurated as the third president.
  • Jan. 1991 Established a membership system for CEOs
  • May 1989 Published a magazine specializing in business management and economics for entrepreneurs
  • April 1989 Started business management consultations
  • Jan. 1989 Cha, Dong-Se inaugurated as the second president
  • Feb. 1988 Changed the company name to “Lucky Goldstar Economic Research Institute”
  • April 1986 Established “Lucky Economic Research Institute” with Kee, Woo-Sik inaugurated as the first president

Contact Information

Contact Us

Directions

Yeouinaru Station, Subway Line 5, Exit 1
5 minutes on foot from Exit 1 in the direction of Yeouido Park

Enquiries

Call : (82) 2-3777-1114
Email : webmaster@lgbr.co.kr

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